Frequently Asked Questions

Who owns the MTM?

The MTM is a syndicated product operated by CBC/Radio-Canada's Research Department, but is financially supported by the media industry.

Can I buy just one report?

No, the MTM is a subscription service, so we don’t sell reports individually.

How much does it cost to subscribe to the MTM?

Subscription rates can vary depending on the size of the organization and the scope of the use. The MTM rates are set to cover the cost of the service for subscribers and are subject to change. For a quote please contact us by phone or email.

Can I subscribe to the MTM for a month or 6 months?

No, we only sell the MTM as an annual subscription service.

What do I get with an MTM subscription?

With your MTM subscription you get unlimited access to the MTM Portal including the Data Analysis Tool which houses three years of data, the Trending Tool, and the Forecasting Tool. You also get access to all of our reports and infographic releases.

I have a question that I’d like added to the MTM. Can I do that?

The MTM does not typically include personalized questions as part of its current subscription service. That being said, it is extremely important to us that we are able to provide data on all relevant areas of media and technology. If you have a question or a topic area that is of interest to you, there is a chance that it’s also of interest to others, so please let us know, and perhaps we can add it to our next survey.

How do I know if the question or the topic I’m interested in has been asked?

There are a few ways of figuring out whether the MTM includes a specific question or topic.

1. Type keywords into the MTM Portal search engine and see what comes up. The search engine reviews questionnaires, reports, and press releases to show where the word has been included.
2. Go to the Data Analysis Tool or Trending Tool and type a related key word into the first field to see what related questions emerge.
3. Head to the Resources’ section of the MTM Portal and click on the latest version of the questionnaire to have a complete list of every question asked.

I know the MTM asks the question, but I can’t get the information I want from the DAT or the Trending Tool?

If you need some help getting data that you want, just let our team know. We’ll either show you how to get what you need from the Portal or we can do our best to get you the information you’re looking for.

I see an option to ‘Save Filter’ but it won’t work when I click on it. Why?

If you have a company-wide password, you won’t have the functionality to save. In order to save your preferred settings you will need to create a personalized username and password by sending an email to mtm.otm@radio-canada.ca. A personalized password will be created for you and sent to you by email.

My computer logs me into the MTM automatically, so how can I use a personalized password to access my saved settings?

Once you’ve requested and received your personalized password (see above question if you still require a personal password) you can go to the login section at the top right corner of your screen, and enter your personal login to access your saved settings. When you logout you’ll return to your original IP authenticated status.

I forgot my password. How do I log in now?

Click on the ‘Login’ tab at the top right corner of your screen, select ‘Forgot Password’ and follow the instructions to reset your password.

Why can I only see the Executive Summaries of the Reports?

The MTM is a paid subscription service and full reports are only available to clients. As a non-subscriber you do, however, have full access to the free sneak peak reports that are produced twice a year. If you are already a client and cannot view the full reports, you may just have to log in again.

How do I reference/source the MTM in presentations or articles?

To source the MTM simply refer to the Media Technology Monitor in your article or include ‘Source: MTM’ at the bottom of relevant slides within your presentation. For more information about margin of error, sample sizes and the survey methodology visit the Resource section.