In a world where the technology landscape is constantly changing, understanding the interests of the Canadian consumer can be key to making strategic decisions for the future of your business. Leveraging a strong understanding of the media technology industry and supported by comprehensive data on Canadian’s adoption and use of media and technology, the MTM Forecasting Tool now provides users with a trusted source of technology projection.
This year’s 5-year forecasts include TV reception types (cable, satellite, fibre, off-air and tuned-out), HDTV (screens and receivers), PVR, broadband Internet, cell phones, smartphones and tablets.
The hardest part of forecasting is having reliable, consistent data to draw from. With a decade’s worth of data from over 120,000 Canadians, the MTM is the most trusted source for media technology adoption available. This, combined with an understanding of how a technology fits into a consumer’s life, how many people want it and how long they will take to obtain it results in a straightforward approach to making more informed business decisions.
Forecasts for Both Official Language Markets
Adoption and use of technology can vary by language market meaning that information can be obscured by only forecasting for Canada as a whole. To better understand device penetration, users can access forecasts for Anglophone, Francophone and Canadian markets.