Junior Methodology

A variety of questions were asked to an online panel of 2,106 Canadian households split equally among Anglophones and Francophones. Parents answered the first part of the survey which had questions on the technology in the home (ex: TV service, Netflix subscription etc.). The second portion of the survey consisted of questions for the different age categories: children aged 2 to 6, 7 to 11 and teens aged 12 to 17. Parents responded for those children aged 11 years old and under and teens were required to respond to their own set of questions. Of the 2,047 households a total of 2,922 children were contacted. For the teen survey (aged 12 to 17), if the parent refused to provide permission for their teen to respond directly, they were given the option to respond on their behalf. The number of parents responding for teens was 177.

Years of Data
5 years


Anglophone Database

Anglophones (2-17)

The English MTM Junior covers all regions of Canada, excluding the Territories. The web panel survey was conducted from February 16, 2023 to March 5, 2023. The English sample includes 1,079 households and 1,482 children between the ages of 2-17.

Francophone Database

Francophones (2-17)

The French OTM Junior covers the province of Quebec and the francophone regions of New Brunswick and Ontario. The web panel survey was conducted from February 16, 2023 to March 5, 2023. The French sample includes 968 households and 1,440 children between the ages of 2-17.

National Database

Canadians (2-17)

Survey responses from the English population were merged with those from the French population to create a national database. The national data was weighted to ensure it is regionally and demographically representative of the Canadian population. The average length of the survey completed by parents is 13.7 minutes, and the one completed by the teenagers (aged 12 to 17) is 7.5 minutes. The national sample includes 2,097 households and 2,922 children who are between the ages of 2-17.

Research Provider

The MTM and all of its surveys are a product of CBC/Radio-Canada Research and Analysis. Ad Hoc Research conducts all of the French and English research for the MTM Jr. MTM Jr. research was conducted from February to March 2023.

Ad Hoc Research

Founded in 1984 in Montreal, Canada, Ad Hoc Research is a full-service marketing, communications and social research firm, with a multidisciplinary team of more than 100 employees and a constantly growing network of national and international clients. Leaders in the Canadian market, Ad Hoc Research builds lasting relationships with their clients, guiding them every step of the way with a creative and passionate approach.

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