MTM Newcomers measures the media and technology adoption of those who have come to Canada in the past 5 years. This annual survey is based on 4,017 Newcomers and a control sample of 800 anglophone and francophone Canadians. A mixed methodology was used - an online panel of newcomers and a targeted online survey coordinated with help of Canadian settlement agencies from across the country.
The research was administered in 12 different languages including: Tagalog, Cantonese, Mandarin, Punjabi, Arabic, Spanish, Amharic, Hindi, Swahili, Ukrainian, French and English.
Canadians (Control Sample)
The MTM and all of its surveys are a product of CBC/Radio-Canada Research and Analysis. The research was conducted by Léger during the Summer of 2023.
Léger is the largest Canadian-owned market research and analytics company, with more than 600 employees in Canada and the United States.