Newcomers

COMING SOON! - MTM Newcomers is the only media and technology focused survey on newcomers in Canada. This survey focuses on those who have come to Canada within the last 5 years providing insights into the media consumption habits and technology adoption patterns of this growing segment of the Canadian population.

Mixed Methodology

MTM Newcomers is based on a mixed methodology consisting of online and in-person interviews. The online study was conducted at the national level, while in-person interviews took place in six major cities across Canada.

Diverse Sample

MTM Newcomers data is based on 4,000 respondents including newcomers and international students who have come to Canada in the past five years. There is also an additional control sample of 800 native born Canadians.

Multilingual Survey

With linguistic diversity of the sample, the surveys are administered in 8 different languages including: Tagalog, Cantonese, Mandarin, Punjabi, Arabic, Spanish.

More on Methodology

Questionnaires

Clients have full access to MTM Newcomers questionnaires.

Reports

Access to multiple executive-level reports on a variety of topics, media and technology related.

Data Analysis Tool (DAT)

The Data Analysis Tool (DAT) gives subscribers hands-on access to the data set of MTM Newcomers in a user-friendly format. The DAT makes it easy for clients to interact with the data they want and customize it to their needs through tailored analysis of hundreds of variables.

Streaming Video

YouTube, SVOD services (e.g. Netflix, Disney+), devices used.

Household Profile

Income, region, household composition, language most often spoken at home.

Social Networking

Sites and devices used to access the most popular social media platforms (e.g. Instagram, TikTok, WeChat, Weibo, WhatsApp).

Streaming Audio

Podcasting, music streaming services (e.g. Spotify) and devices used.

Media Consumption Profile

Traditional TV and radio vs new platforms, language of consumption, domestic vs foreign consumption of content.

Device Ownership and Use

Smartphones, tablets, laptops, game consoles, IPTV/black boxes, smart speakers.

Getting Settled

Leisure activities, language apps, cultural events, community connections.

News

Language of consumption, trust in news, news sources, news channels, traditional newspapers, online news.

Our Other Products

Check out our two other services MTM 18+ and Junior for a more in-depth analysis on Canadians of all ages.

MTM 18+

Target Sample: Francophones and Anglphones 18 years and older from across all regions of Canada including the North

A staple in the industry, MTM 18+ provides decades of research and data precision that is unparallelled to understand your target audience from coast to coast to coast

Junior

Target Sample: Francophone and Anglophone children between the ages of 2 to 17 years old from across all regions of Canada

MTM Jr. is the only survey of it’s kind in Canada which helps you to understand the media habits or your youngest audiences and consumers.