NOW AVAILABLE! - MTM Newcomers is the only media and technology focused survey on newcomers in Canada. This survey focuses on those who have come to Canada within the last 5 years providing insights into the media consumption habits and technology adoption patterns of this growing segment of the Canadian population.
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MTM Newcomers is based on a mixed methodology consisting of online and in-person interviews. The online study was conducted at the national level, while in-person interviews took place in six major cities across Canada.
MTM Newcomers data is based on 4,017 respondents including newcomers and international students who have come to Canada in the past five years. There is also an additional control sample of 800 native born Canadians.
With linguistic diversity of the sample, the surveys are administered in 12 different languages including: Tagalog, Cantonese, Mandarin, Punjabi, Arabic, Spanish, Amharic, Hindi, Swahili, Ukrainian, French and English.
Clients have full access to MTM Newcomers questionnaires.
Access to multiple executive-level reports on a variety of topics, media and technology related.
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The Data Analysis Tool (DAT) gives subscribers hands-on access to the data set of MTM Newcomers in a user-friendly format. The DAT makes it easy for clients to interact with the data they want and customize it to their needs through tailored analysis of hundreds of variables.
Streaming Video
YouTube, SVOD services (e.g. Netflix, Disney+), devices used.
Household Profile
Income, region, household composition, language most often spoken at home.
Social Networking
Sites and devices used to access the most popular social media platforms (e.g. Instagram, TikTok, WeChat, Weibo, WhatsApp).
Streaming Audio
Podcasting, music streaming services (e.g. Spotify) and devices used.
Media Consumption Profile
Traditional TV and radio vs new platforms, language of consumption, domestic vs foreign consumption of content.
Device Ownership and Use
Smartphones, tablets, laptops, game consoles, IPTV/black boxes, smart speakers.
Getting Settled
Leisure activities, language apps, cultural events, community connections.
News
Language of consumption, trust in news, news sources, news channels, traditional newspapers, online news.
Check out our two other services MTM 18+ and Junior for a more in-depth analysis on Canadians of all ages.
A staple in the industry, MTM 18+ provides decades of research and data precision that is unparallelled to understand your target audience from coast to coast to coast
MTM Jr. is the only survey of it’s kind in Canada which helps you to understand the media habits or your youngest audiences and consumers.