MTM Junior

MTM Jr. is the first annual youth media survey in Canada. With a focus on media consumption of Canadians aged 2 to 17, it offers you a roadmap to todays young and emerging audiences.

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8 Years Of Data

MTM Jr. offers 8 years worth of exhaustive results readily available to clients.

A Large Sample You Can Rely On

We reach more than 3,000 Canadians aged 2-17 across more than 2,000 households every year.

Focused on Kids

Gain deep insights on children aged 2-6, 7-11, 12-17 and the households they reside in.

A Fully Bilingual Product

All content available through MTM Jr. and the rest of the MTM product suite is offered in English and French.

Surveying Teens Directly

MTM Jr. surveys Canadians 12-17 directly to gain the most accurate and detailed findings possible.

Tools

Get the full picture on kids media and technology habits with our easy-to-use web-based tools.

Data Analysis Tool

The Data Analysis Tool (DAT) makes playing with data fun, but yields real results. Dig into what kids are watching, listening to, playing and scrolling, create visuals your clients will love, all within minutes.

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Trending Tool

Kids change and so do their habits. With the Trending Tool, see how devices, services and platforms have changed over the last 8 years.

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Research Methodology

MTM Jr. is based on a nationally representative online survey conducted across Canada. Relying on panel respondents, this online survey reaches Canadian households and children across all provinces and territories.

Sample Coverage

3,000+ Canadians (aged 2-17) surveyed annually.
A robust, nationally respresentative sample.
2,000+ Canadian households surveyed annually
Reaching households from coast to coast to coast
50/50 Anglophone respondents/Francophone respondents
Large, viable samples for both anglophone and francophone children and households.

Survey Design

8+ Years of data collection
Industry standard level tracking.
Teens Surveyed directly
Asking teens directly to allow for the most accurate and detailed insights.
Two-Part Survey structure
Parents complete complete a survey about their household and their children aged 2-11 while teens (aged 12-17) respond directly to a survey of their own.

Research Provider

The MTM and all of its surveys are a product of CBC/Radio-Canada Corporate Research. Ad Hoc Research conducts all of the French and English research for the MTM Jr. MTM Jr. research was conducted in February 2026. Founded in 1984 in Montreal, Canada, Ad Hoc Research is a full-service marketing, communications and social research firm, with a multidisciplinary team of more than 100 employees and a constantly growing network of national and international clients. Leaders in the Canadian market, Ad Hoc Research builds lasting relationships with their clients, guiding them every step of the way with a creative and passionate approach.