MTM Newcomers

MTM Newcomers focuses on those who have come to Canada within the last 5 years. Get all you need to understand the media and tech habits of this growing demographic.

Request a Demo

5+ Years Of Data

Our full data set, readily available for clients to explore and learn about this segment.

New Audiences

Newcomers represent one of the fastest growing segments of the Canadian population, and MTM Newcomers is your ticket to reaching them.

A Large, Diverse Sample

We survey more than 4,000 newcomers annually and an additional 1,000 Canadian-born respondents as a control sample.

Surveys In 12 Languages

Tagalog, Cantonese, Mandarin, French and English and more, ensuring all newcomers can participate.

Online And In-Person Interview

A national online study paired with in-person interviews across 6 major Canadian cities.

Tools

Dive deep into MTM Newcomers data with our easy-to-use web-based tools.

Data Analysis Tool

The Data Analysis Tool (DAT) allows clients to examine both newcomer and Canadian-born respondents, and drill down to the groups that matter to them the most.

Learn More

Loading reports…

Research Methodology

MTM Newcomers surveys those who have come to Canada within the past 5 years.

Sample Coverage

4,000+ Newcomers surveyed
A large, wide ranging sample.
1,000+ Canadian-born individuals surveyed
A control sample to understand how newcomers differ.
18 Sub-Regions Of Origin
Viable newcomer samples from Eastern Asia, Southeast Asia, Southern Asia, West Central Asia and East Middle East, Eastern Africa, Western Africa, Northern Africa, Central Africa, Southern Africa, Eastern Europe, Western Europe, Northern Europe, Southern Europe, United States, Central America, Caribbean and Bermuda, South America, Oceania

Survey Design

5+ Years of data collection
Industry standard level tracking
Online + In-Person Interviews Conducted across 6 major cities
Surveying newcomers in-person in Toronto, Montreal, Calgary, Halifax, Vancouver and Winnipeg paired with a national online study
12 Languages
The survey is conducted in English, French, Tagalog, Cantonese, Mandarin, Punjabi, Arabic, Spanish, Amharic, Hindi, Ukrainian, and Swahili to ensure that the majority of the newcomer population can participate.

Research Provider

The MTM and all of its surveys are a product of CBC/Radio-Canada Corporate Research. The research was conducted by Léger during the Summer of 2025. Léger is the largest Canadian-owned market research and analytics company, with more than 600 employees in Canada and the United States.