Analytic Products
MTM 18+
Media and technology data for Canadians aged 18 and older.
MTM Junior
Media and technology behaviour insights for ages 2–17.
MTM Newcomers
Media and technology data for newcomers who have arrived to Canada in the past 5 years
Census Product
MTM Census
Detailed demographic data for sharper targeting and planning.
Analytic Tools
Data Analysis Tool
Explore, filter, and compare data quickly and clearly.
Trending Tool
Track key trends over time with confidence.
Forecasting Tool
Project future shifts across your target segments.
Census Tool
Specialized toolkit for census-based analysis.
Media and Broadcasting
Understand audiences and cross-platform consumption.
Advertising and Marketing
Support media and marketing decisions with confidence.
Government and NGOs
Plan services and policies with reliable evidence.
Education and Research
Access insights that strengthen learning outcomes.
Industry
Measure sector reach and performance more precisely.
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