Canadian census data offers precise insights for business decisions, but its complexity can be a hurdle. The MTM Census Tool is a user-friendly interactive dashboard that simplifies census data analysis, providing geography-based demographic information sourced directly from Statistics Canada.
70,000+ Geographic Areas
Analyze audiences across 70,000+ Geographic Areas, by region, city, or postal area to pinpoint where media and tech trends emerge.
1,800+ Demographic Variables
Segment by 1,800+ Demographic Variables like age, gender, income, or language to reveal who’s driving adoption and change.
Understand any region at a glance
Population, age, income, language, immigration, indigenous identity: Any Canadian geography in seconds.
Quick Insights
Generate instant "Community Portraits" for any Canadian geography.
Key Metrics
Analyze population, age, income, and language in seconds.
Data Exports
Easily export data tables for quick analysis and sharing.
Deep-dive into any geography
Analyze any region through granular characteristic distributions. Move beyond surface-level statistics to evaluate the unique profiles of individuals, families, and households.
Characteristic Distributions
View distributions of any characteristic in any Canadian geography.
Multidimensional Data
Access data on individuals, families, dwellings, and household types.
Aggregate Statistics
Explore averages and medians alongside distributions for thorough location understanding.
Multi-dimensional targeting
Find exactly who you are looking for by combining up to three distinct characteristics simultaneously. Layer specific demographic filters to surface the precise communities your work is about and visualize their distribution across the map
Target Markets
Find populations with the exact combination of characteristics you require.
Visual Mapping
Use interactive maps to visualize exactly where your target population lives
Ranked Data
Access characteristic distributions and ranked geographies for your selected segments.
Benchmark your target geography
Contextualize your regional data by contrasting local markets against provincial or national standards. Identify demographic gaps and outliers to to better understand you target market.
Market Benchmarking
Compare a market against similar regions or national benchmarks.
Visual Analysis
Contrast characteristic distributions across different geographies using intuitive charts.
Gap Identification
Identify and understand demographic differences between specific territories.
Identify target geographies in seconds
Eliminate the guesswork by ranking every geography in Canada against your specific business KPIs. Instantly identify geographies of interest.
Market Rankings
Rank geographies based on any specific Census characteristic.
Custom Criteria
Rank markets by counts, percentages, medians, or averages.
Filtered Selection
Precision-target regions by filtering out irrelevant population sizes.
Data-driven scoring tailored to your strategy
Take control of your market analysis with advanced, multi-factor weighted modeling. Score and rank potential locations based on your custom persona clusters to find the best opportunities for your brand.
Strategic Alignment
Align rankings to your strategy using weighted modeling and custom personas.
Threshold Filtering
Ensure only geographies meeting your specific business thresholds are considered.
Infinite Combinations
Access millions of characteristic combinations possible across four distinct dimensions.
