News Consumption - Analysis of the Anglophone Market
MTM 18+ | May 15, 2025
Canadians have long been interested in knowing about what goes on in the world around them. But the ways to consume news continue to change with new options becoming available to get a news fix. This report looks at the consumption of news by anglophone Canadians.
Press Release
Newcomers and the News (2025)
Newcomers | May 15, 2025
This report dives into how Canada’s newest residents consume news, from key demographics to different sources, platforms and so much more. It also includes a comparison to the usage trends of the Canadian-born population.
Press Release
Introducing The MTM Census Tool
Junior, Newcomers, MTM 18+ | May 08, 2025
This release details the features and use cases for our latest product, the MTM Census Tool
Learn More
Latest Releases

The Truth
Behind The Numbers

The Media Technology Monitor (MTM©) brings together three of Canada's premier research products in the area of technology ownership and use under one trusted brand.

4 Services to Keep You on Target

Beginning with MTM 18+ nearly 20 years ago and expanding its research portfolio to include MTM Jr, MTM Newcomers and the MTM Census Tool, the MTM helps users to understand the Canadian media landscape and population statistics from all angles encompassing traditional and new platforms over time. With large sample sizes, high response rates exceeding industry standards and methodologies you can trust, the MTM provides subscribers with an in-depth, accurate look at hard-to-reach groups and niche markets such as Gen Z, cord cutters, cell-phone only households, teens, those living in the North, and new Canadians. Through the interactive Portal and user-friendly tools, subscribers can leverage both data and reports to maximize utility.

MTM 18+

Target Sample: Francophones and Anglphones 18 years and older from across all regions of Canada including the North

A staple in the industry, MTM 18+ provides decades of research and data precision that is unparallelled to understand your target audience from coast to coast to coast

Junior

Target Sample: Francophone and Anglophone children between the ages of 2 to 17 years old from across all regions of Canada

MTM Jr. is the only survey of its kind in Canada which helps you to understand the media habits or your youngest audiences and consumers

Newcomers

Target Sample: Newcomers who have arrived in Canada in the last five years including students, refugees and landed immigrants

The newly launched MTM Newcomers brings the media, technology and leisure habits of Canada’s most diverse residents into focus

Census

Target Sample: Population statistics featuring 70,000 geographic areas and over 2,000 demographic variables

The MTM Census Tool is a powerful, custom-built dashboard designed to analyse population statistics and support critical decision-making

Large Sample Sizes

High Response Rates

Methodologies You Can Trust

Does your target audience watch Netflix or something else?

Canadians have more content available at their fingertips than ever before. Netflix is one of the leading video streaming entertainment services. Learn more about how your target audience is using it, how much time they’re spending on it, and how it compares to other SVODs such as CRAVE, Amazon Prime Video and newer offerings like Disney+ and Apple TV+.

Smart Speakers - New Fad or Must-Have Tech?

The simplicity of a voice controlled interface means that nearly anyone can use these devices. Smart speakers have seen widespread adoption among Canadians in a fairly short period. Learn more about how your target audience is listening to music, checking the weather or even controlling other devices in their home.

TikTalking about TikTok?

TikTok is becoming one of the most talked about social media apps. Learn more about how young Canadians are using it, their interactions on other social networks like Facebook, Instagram and Snapchat.

Brands We've Helped

Join our growing list of clients spanning through various sectors: media, government, education, ad agencies, international and industry.

Apple, Google, Bell, Rogers, Videotron, Corus, CTV, touche, timespace, CBC

The Press Room

The Press Room provides articles and interviews written by others using MTM data, all of our press releases and any free content produced throughout the year.

01

2025.04.14 | Today's parent

Should I Be Worried About My Daughter's Pretend Smartphone?

02

2025.04.02 | Pluto TV (Canada)

Pluto TV and Just For Entertainment Distribution Announce Just for Laughs FAST channel is now available on Pluto TV in Canada, LatAm, Brazil, France, Italy and the Nordics

03

2025.03.26 | Media in Canada

MTM: Canadian newcomers seeking jobs online, pursuing degrees
More News  

Need More Information?

Do you want to stay ahead of the curve? Do you want to know what your audience does and how it behaves? Do you want to know everything before the competition? Call or send us a note, and we'll help you out.

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