In a time-crunched world, our executive-level syndicated reports provide targeted information in an accessible way making it easier for readers to find the information they want about the topics that interest them the most. In addition to the Adoption Reports and free Sneak Peeks, users can access numerous other reports focusing on different technologies, trends, activities and demographic groups.
70+ Reports Per Year
Across all three MTM products - 18+, Junior, Newcomers - industry experts provide clients with approximately 70 reports and infographics each year on a range of different technologies and activities. These highly visual reports synthesize the information you need for easy access.
Unique Segments & Markets
In addition to the numerous reports focussing on media habits, MTM also provides users with multiple reports which focus on important demographic segments: visible minorities, OLMC markets, age, region of origin, official language, Indigenous people, regions of Canada and more.
Check out some sample reports below
Sneak Peek Reports
Each year with the launch of our new data, we create short Sneak Peek Reports which highlight some of the new and exciting findings from the most recent data and provide insight into what's to come from the upcoming season of reports.
In the last year, TikTok has become one the most talked about new social media apps. With the COVID-19 pandemic, TikTok drew additional attention as users had more time to engage with the app. This report looks at the use of TikTok, who are the heavy users and what else TikTok users are engaging in.
To see more reports and infographics which are available to the public, click "Free" under the View tab.
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From Arrival to Integration
Newcomers | December 11, 2025
In this brand-new report, we’ve divided our newcomers’ sample into 3 distinct segments based on the length of time lived in Canada: Recent Arrivals (one year or less), Settling (2 to 3 years), and Established (4 to 5 years). These groups are nuanced and distinct in terms of their media usage and technology.
With Free Ad-Supported TV (FAST), what’s old is new again. Focusing scheduled content, and funded through ads, FAST channels are closer to linear over-the-air channels than Netflix or YouTube. Despite competition from other types of content, FAST channels have hit new highs in 2025.
FAST channels (Free Ad-supported Streaming TV) represent one of the newest ways for Canadians to watch online video content. These channels are very similar to linear TV channels, operating on a schedule rather than being strictly on demand. And it is free to watch, without a subscription, as it is paid for by advertising during the stream, much like linear TV commercials. But are kids tuning into FAST channels?
Podcasts remain a key form of audio content. Long-form, episodic content available on an on-demand format has appeal across demographic groups and content listeners.
With the variety of topics and in-depth discussion, podcasts are growing in popularity among the Canadian 18+ crowd. The content isn’t only for adults - podcast providers also create content aimed at kids.
Since the launch of Netflix in Canada in November 2010, the streaming market has become increasingly crowded for consumers. With tightening budgets and a general sense of content fatigue, what are the latest findings how anglophones are using SVOD services?
Cellphones are one of the most pervasive technologies in Canada. Cellphone owners usually have them wherever they are – at home, at work, on the town, etc. They represent not just a means of communication, but a source of information and entertainment.
Kids grow up surrounded by technology. From a young age they are exposed to a variety of media devices and pick up on how to use them. But what devices can the youngest Canadians use without help? Can 2-6 year olds use technology without someone steering their every move?
Just like adults, social media is a key part of the lives of Canada’s youth. How do kids engage in social media? Where do they go? What do they do? How long are they on?
In a world where people have content from around the globe right at their fingertips, Canadian content sometimes fights for space in the hearts of Canadians. How important is Canadian content for Canadians, not just for themselves but for their kids?
There are countless companies and services providing services enabling Canadians stay safe at home or online. This report examines how Canadians are making use of home security systems as well as anti-virus and VPN (Virtual Private Network) software.
News Consumption - Analysis of the Anglophone Market
MTM 18+ | May 15, 2025
Canadians have long been interested in knowing about what goes on in the world around them. But the ways to consume news continue to change with new options becoming available to get a news fix. This report looks at the consumption of news by anglophone Canadians.
This report dives into how Canada’s newest residents consume news, from key demographics to different sources, platforms and so much more. It also includes a comparison to the usage trends of the Canadian-born population.
YouTube is a juggernaut in the media landscape. Since launching in 2005, the platform now hosts a virtually limitless amount of user uploaded content. Many children have never known a time without YouTube, which offers them a variety of different types of content – including some genres that they can’t get anywhere else.
This report compares younger anglophones against older anglophones. For the purpose of this analysis, we separate younger anglophones into Gen Z (18-26 year olds) and Gen Y (27-43 year olds).
While perhaps not as hyper-connected as younger people or as well travelled as older people, they are a group with habits and behaviors all their own when it comes to media and technology. Read on to find what makes Gen X stand out.
How are these older cohorts taking advantage of the range of options available to them? Focusing on the English speaking population, this report concentrates on how younger baby boomers (59-68) and older baby boomers (69-78) differ from other age cohorts in their adoption and use of media and technology.
This year’s report provides an insightful exploration of how newcomers integrate cellphones into their lives, covering ownership, acquisition timing, service providers and various activities performed on the device. It also includes a comparison to the cellphone usage trends of the Canadian-born population.
A new way to watch content has arrived in the form of FAST Channels. Free Ad-supported Streaming Television (FAST) channels are similar to linear TV channels in that they offer content on a schedule, and not solely on-demand. Have Canadians started checking these platforms out?
Watching content, whether on TV, an SVOD service, YouTube or elsewhere, can often be a shared experience. What do we know about people who watch with others? What screens do they use to co-view?
Sports betting has been legal in Canada for over 30 years, but has taken on a new dimension recently. While once the realm of provincially run lottery corporations, the industry has been opened up to commercially-run sportsbooks in the past 2 years. With this development, promotions and advertising has increased dramatically as new entrants are looking to attract new customers.
This report focuses radio listenership online and via a receiver, as well as comparisons to other forms of audio content and a look at how much time is spent listening.
While less so than many adults, many children are still engaging with news content. This report delves into the fascinating ways in which young audiences consume and interact with News.
The Olympics Games are an exciting time around the world filled with athletic excellence, international unity and culture exchange. As the Olympics approach, participating athletes are not the only ones consumed in preparations as fans look to cheer them on. This report delves into the plans that Canadians are making for the upcoming Olympic Games in Paris.
Over time, interest in gaming has grown beyond specific age groups. Kids and teens remain among the biggest fans however. There are endless ways to play, with limitless titles and fewer barriers to entry than ever before. With this in mind, what are the most important things to know when it comes to kids and gaming?
Over the past decade we have seen shifts in subscription video services – increased interest in SVOD services and decreased interest in linear TV subscriptions. But there remains a large segment that aren’t picking one over the other but are subscribing to both.
At one time going to the movies was a special outing - going to the theatre, watching on the big screen, eating popcorn. But we are no longer restricted to going out to watch movies - they are available to us at any time in the comfort of our own homes. That also allows people to watch MORE movies, since there is less effort (and money) required.
How do Canadians pick what to watch or listen to? There is no simple or straightforward answer, but this is a critical question. How do people move from "peak content" to "picked content"?
When it comes to TV and movies, Canadian kids aren’t just watching in their mother tongue. The MTM JR. has the newest fi ndings on kids consuming content in other languages.
route in vehicles? Listening to audio content has long been the go to form of entertainment while driving, but what sources do people get their audio from? This report looks at what Canadians listen to when in a car.
Social media has become a very important part of Canadian life. Canadians use numerous networks and spend hours using these resources weekly. But in recent years there have been questions about the value of social media and if it is having positive or negative impacts. So how do Canadian social networkers feel about social media? Is it becoming more toxic? Should we be able to say absolutely anything online?
Social media is ubiquitous in Canadian society. On a daily basis , the majority of Canadians are following some sort of personalized online feed, keeping them up to date with friends, influencers, and even news content. This report gives us a look at the use of social media in the anglophone market: what sites or apps they use, how much time they spend, and what they do on social media.
Launched in November 2022, ChatGPT has gotten a lot of attention. This AI chatbot offers users the opportunity to engage in human-like conversations or create content. This report gives us a first look at the use of ChatGPT among online Canadians.
Across different service providers, Canadian’s have an array of different options when it comes to picking a cell phone. What do they consider when making this choice?
Media has been shaped by the widespread adoption of mobile devices, especially by children. In terms of usage, adoption and content, there is much to know and understand about kids and smartphones.
Building on our recent MTM 18+ and MTM Jr. gaming reports, this publication focuses on watching gaming content and e-sports, specifically key demographics among Canadians of all ages who consume this content, as well as how they spend their time with
Newcomers still maintain connections to their country of origin even after arriving in Canada. Keeping in touch with friends and family back home is important, as that allows them to maintain emotional support, as well as preserve important cultural connections.
Newcomers (as well as Canadian born) have access to a countless number of news sources. Outlets from Canada, other countries and news sources with a global focus are all a tap or swipe away, 24 hours a day. With so many options available, thoughts surrounding trust become essential to truly understanding news consumption.
Video games evolved rapidly since their advent roughly 50 years ago. Despite becoming increasingly complex and diverse over time, the proliferation growth of free-to-play and online titles has meant fewer barriers to entry and has allowed gaming to reach wider audiences than ever before.
We asked a series of questions directly to teens about their behaviour surrounding ads on social media and we present this information in this mini report along with an overview of social media usage among Canadians aged 12-17.
Canadian youth (2-17 years old) are consuming TV and movies in both official languages more commonly and more often than you might think. There is a growing aptitude among both French and English youth that regularly watch in the other official language.
Paid TV services have been impacted by an ever-increasing selection of Subscription Video On Demand (SVOD) services and the array of free video content provided by online TV. People that previously paid for conventional TV, are opting out, and people that have never had a paid TV service don’t see the value of subscribing to it.
The vast majority of Canadian households have access to at least one Subscription Video on Demand service (SVOD). But sharing these with someone else is as simple as providing your name and password. People sharing their subscriptions with friends or extended family members may have had a notable impact on the reach of SVOD services.
This report takes a deep dive into TikTok – who uses the platform, which other platforms its users are engaging with, and how they use the platform itself.
This report is a special release based on data from both MTM 18+ and MTM Jr., focusing on how kids and adults use YouTube and the platform’s place in a broader media landscape in their daily lives.
While Canadians are now slowly venturing back to movie theatres, many movie goers had to find other ways to get their movie fix during the previous year.
Media & Technology in the North
MTM 18+ | October 21, 2021
The Northern population is a highly under-researched part of Canada. By expanding the scope of the MTM 18+ to survey the North, we have a unique opportunity to examine how those residing in Yukon, Northwest Territories and Nunavut compare and contrast to the average Canadian.
The Internet provides TV viewers with additional opportunities to find out about or follow the TV shows they watch. In addition to official websites and apps created by show producers and staff, there are also fan-created options for other fans to check out. Social media also gives fans an opportunity to follow and interact with cast members from their favourite shows. This report profiles TV viewers and their fan activities online.
With the majority of Canadians adopting a more sedentary lifestyle while working or studying from home many have decided to prioritize their physical and mental health. These unique circumstances have led some Canadians to pump up their endorphins at home by using fitness apps, purchasing workout equipment and watching online fitness videos.
In a special COVID edition of the Spring Media Technology Monitor (MTM), we looked at the various educational tools that parents of kids between the ages of 7-17 have been using to help with the learning process while in quarantine.
Almost half of Canadian teens said they’ve accessed news in the past month. This infographic focuses on Canadian youth (12 to 17), the different sources they use to access news, their frequency of use, as well as their concern with fake news.
8 in 10 Canadian teens (12-17) say that they would rather communicate through technology than in person. Here are the favourite ways for them to connect with their friends
Few technologies have changed daily life as much as the cell phone. Canadians do countless daily tasks on their phones, like browsing, watching videos, streaming music, checking the weather, banking and much more. With this in mind, the MTM proposed a new question to our online survey respondents.
