In a time-crunched world, our executive-level syndicated reports provide targeted information in an accessible way making it easier for readers to find the information they want about the topics that interest them the most. In addition to the Adoption Reports and free Sneak Peeks, users can access numerous other reports focusing on different technologies, trends, activities and demographic groups.
70+ Reports Per Year
Across all three MTM products - 18+, Junior, Newcomers - industry experts provide clients with approximately 70 reports and infographics each year on a range of different technologies and activities. These highly visual reports synthesize the information you need for easy access.
Unique Segments & Markets
In addition to the numerous reports focussing on media habits, MTM also provides users with multiple reports which focus on important demographic segments: visible minorities, OLMC markets, age, region of origin, official language, Indigenous people, regions of Canada and more.
Check out some sample reports below
Sneak Peek Reports
Each year with the launch of our new data, we create short Sneak Peek Reports which highlight some of the new and exciting findings from the most recent data and provide insight into what's to come from the upcoming season of reports.
In the last year, TikTok has become one the most talked about new social media apps. With the COVID-19 pandemic, TikTok drew additional attention as users had more time to engage with the app. This report looks at the use of TikTok, who are the heavy users and what else TikTok users are engaging in.
A new way to watch content has arrived in the form of FAST Channels. Free Ad supported Streaming Television (FAST) channels are similar to linear TV channels in that they offer content on a schedule, and not solely on demand. Have Canadians started checking these platforms?
route in vehicles? Listening to audio content has long been the go to form of entertainment while driving, but what sources do people get their audio from? This report looks at what Canadians listen to when in a car.
Social media has become a very important part of Canadian life. Canadians use numerous networks and spend hours using these resources weekly. But in recent years there have been questions about the value of social media and if it is having positive or negative impacts. So how do Canadian social networkers feel about social media? Is it becoming more toxic? Should we be able to say absolutely anything online?
Social media is ubiquitous in Canadian society. On a daily basis , the majority of Canadians are following some sort of personalized online feed, keeping them up to date with friends, influencers, and even news content. This report gives us a look at the use of social media in the anglophone market: what sites or apps they use, how much time they spend, and what they do on social media.
Launched in November 2022, ChatGPT has gotten a lot of attention. This AI chatbot offers users the opportunity to engage in human-like conversations or create content. This report gives us a first look at the use of ChatGPT among online Canadians.
This latest report examines paid TV subscriptions, cord cutting, those who have never had a paid TV service, as well as the influence and overlap of SVOD services, paid TV service providers and much more.
There are many screens available to Canadians to access the Internet, but one of the most intriguing devices for Internet access is the TV screen. As Subscription Video on Demand services have become more prevalent, so have Internet-connected TVs. New TV sets usually have an Internet-connection built in to make the process easier.
Building on our recent MTM 18+ and MTM Jr. gaming reports, this publication focuses on watching gaming content and e-sports, specifically key demographics among Canadians of all ages who consume this content, as well as how they spend their time with
Newcomers still maintain connections to their country of origin even after arriving in Canada. Keeping in touch with friends and family back home is important, as that allows them to maintain emotional support, as well as preserve important cultural connections.
Younger Canadians have their finger on the pulse of new media and technology. They are often the first to embrace new platforms and are ready to dive headfirst into new technologies. The generational divide, or lack thereof, can be staggering for some forms of media and technology, making a broad understanding essential to reaching this group.
Known for their resourcefulness and independent nature, most Gen Xers have reached or are reaching their potential peak-earning years, which means they have the disposable income to afford most of the technology out there. As the first generation of individuals to have grown up with personal computers, Gen X is tech-savvy, a trait they share with their younger counterparts. But does this similarity transfer over into media consumption and device ownership habits?
Often known for their adaptability, idealism and optimism, Baby Boomers were the first generation to grow up with easy access to television and other forms of mass media. Despite coming of age before the widespread adoption of computers and the Internet, many Baby Boomers have embraced the latest technologies and are adept at using them.
Canadians are big news consumers, and new Canadians are no exception. As people arrive in Canada from different places around the world, they are looking to various news sources to find out what is going on, here and abroad.
Newcomers (as well as Canadian born) have access to a countless number of news sources. Outlets from Canada, other countries and news sources with a global focus are all a tap or swipe away, 24 hours a day. With so many options available, thoughts surrounding trust become essential to truly understanding news consumption.
Video games evolved rapidly since their advent roughly 50 years ago. Despite becoming increasingly complex and diverse over time, the proliferation growth of free-to-play and online titles has meant fewer barriers to entry and has allowed gaming to reach wider audiences than ever before.
This report provides an overview of adoption and engagement of gaming among kids under 18 in the anglophone market. Topics include gaming across devices, purchase and usage of gaming accessories, watching gaming and e sports content, and much more.
This year, the MTM continues to oversample among Indigenous Peoples across Canada and in the North. Additionally, the survey has now been made available to answer in Cree and Inuktitut and we have begun recruiting additional respondents via an online panel. This all contributes to a more fulsome and accurate understanding of Indigenous Peoples’ media and technology usage and adoption.
Canadians have long immersed themselves with news content. As the media world has changed, adopting new technologies, so have Canadian news consumers. Not only are people using traditional types of news media such as newspapers, radio, and TV, but are looking at news online in many different ways – not just reading text articles.
Canadian adults are big consumers of news content. They consume content online, on TV, in newspapers and on the radio. But does this appetite for news spill over to kids? Are kids interested in news, and if they are, where do they go to find out what is going on?
The Podcast Experience
MTM 18+ | November 17, 2022
Podcasts have carved out their own niche in the audio/radio space. By focusing on long form, episodic content and often more niche topics than radio broadcasts, podcast content has become a notable part of the media diet of many Canadians.
We asked a series of questions directly to teens about their behaviour surrounding ads on social media and we present this information in this mini report along with an overview of social media usage among Canadians aged 12-17.
Canadian youth (2-17 years old) are consuming TV and movies in both official languages more commonly and more often than you might think. There is a growing aptitude among both French and English youth that regularly watch in the other official language.
Paid TV services have been impacted by an ever-increasing selection of Subscription Video On Demand (SVOD) services and the array of free video content provided by online TV. People that previously paid for conventional TV, are opting out, and people that have never had a paid TV service don’t see the value of subscribing to it.
The vast majority of Canadian households have access to at least one Subscription Video on Demand service (SVOD). But sharing these with someone else is as simple as providing your name and password. People sharing their subscriptions with friends or extended family members may have had a notable impact on the reach of SVOD services.
Volume Up: How Newcomers Consume Radio and Audio Content
Newcomers | September 08, 2022
This report looks at the consumption of traditional AM/FM radio, various forms of online audio including music streaming services, AM/FM radio streaming, podcasts, devices used for listening and time spent by newcomers and Canadian-born individuals on these topics and more.
Television has always been highly accessible to kids, but it faces increasingly stiff competition from SVOD services and YouTube, which offer an abundance of childrens’ content on demand. Where does traditional TV fit in a landscape where it and so many other types of content are a button, or even a voice command, away?
Viewed by many as the “tech savvy” generations, Gen Zs and Gen Ys have grown up with the Internet at their finger tips. These Canadians can also be described as “digital natives”, as they understand the world through the many devices that have become ubiquitous in their everyday lives. Media and technology is second nature to these Canadians, making them quick to engage with new technologies.
The Boomer generations (Younger and Older) have long been very influential in Canadian society. Their size and affluence have been drivers of marketing and sales strategies. However, with new technologies appealing to younger Canadians, we are seeing Boomers following trends in some cases.
When it comes to media habits, seniors are in a very unique position compared to other generations. Instead of adopting new technologies, seniors are loyal to traditional forms of media such as traditional TV and news. Their adoption of more Internet-based technologies, however, is higher than some would assume.
While Canadians are now slowly venturing back to movie theatres, many movie goers had to find other ways to get their movie fix during the previous year.
Media & Technology in the North
MTM 18+ | October 21, 2021
The Northern population is a highly under-researched part of Canada. By expanding the scope of the MTM 18+ to survey the North, we have a unique opportunity to examine how those residing in Yukon, Northwest Territories and Nunavut compare and contrast to the average Canadian.
The Internet provides TV viewers with additional opportunities to find out about or follow the TV shows they watch. In addition to official websites and apps created by show producers and staff, there are also fan-created options for other fans to check out. Social media also gives fans an opportunity to follow and interact with cast members from their favourite shows. This report profiles TV viewers and their fan activities online.
With the majority of Canadians adopting a more sedentary lifestyle while working or studying from home many have decided to prioritize their physical and mental health. These unique circumstances have led some Canadians to pump up their endorphins at home by using fitness apps, purchasing workout equipment and watching online fitness videos.
In a special COVID edition of the Spring Media Technology Monitor (MTM), we looked at the various educational tools that parents of kids between the ages of 7-17 have been using to help with the learning process while in quarantine.
Almost half of Canadian teens said they’ve accessed news in the past month. This infographic focuses on Canadian youth (12 to 17), the different sources they use to access news, their frequency of use, as well as their concern with fake news.
Few technologies have changed daily life as much as the cell phone. Canadians do countless daily tasks on their phones, like browsing, watching videos, streaming music, checking the weather, banking and much more. With this in mind, the MTM proposed a new question to our online survey respondents.
In a modern era, youth have more and more things competing for their attention. Growing up along side significant changes in media and technology means that childhood today is a very different experience than even a decade ago. With so many possibilities available, we surveyed Canada’s youth aged 2 to 17 years old to find out how they like to spend their spare time.
For some Canadians, when a new piece of technology emerges, they have to get their hands on it. While technology adoption grows over time, some want to get in on the ground floor and be among the first to try something new. But what sets this group apart from other Canadians?
As the choice of Internet activities expands, the banking sector continues to lead way as the vast majority of services are now available online. Canadians are choosing the convenience of online banking to simplify their lives with tools that make all types of financial transactions a breeze. This move to online and mobile banking is not necessarily to the detriment of traditional banking services, however.