
MTM 18+ Methodology
MTM 18+ measures Canadians’ media technology adoption and use at two points in time - once in the Fall and once in the Spring - to monitor changes in media penetration and use over the year. The survey is based on over 12,000 telephone interviews annually with Canadians 18 years and older (including a cell-phone only sample and a follow up online survey) from across all of the provinces and Territories. The MTM’s blended sampling approach ensures that this survey has a representative sample that can reach 99% of the population. 1