MTM 18+
MTM 18+ was the first Media Technology Monitor study to launch nearly 20 years ago, making it one of the longest running and most trusted sources of information in the area of technology ownership and use in Canada. Based on over 12,000 telephone interviews annually with Canadians 18 years and older (including a cell-phone only sample), MTM 18+ has spoken with more than 200,000 Canadians over the years resulting in the most accurate and comprehensive media technology tracking survey of its kind.