The Standard for Canadian Media & Technology Insights
The Media Technology Monitor is Canada's national dataset on media, technology, and content consumption — used by broadcasters, advertisers, and government to support funding, policy, and strategic decisions with evidence, not assumptions.
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The MTM Suite
The MTM Suite brings together four powerful data products, in-depth library reports, and interactive analytics tools—all in one integrated platform
41 Million Canadians Mapped
Explore four research products, each built for a different audience.
Media and technology data for Canadians aged 18 and older.
41 Million Canadians Mapped
Explore four research products, each built for a different audience.
70 + Reports Published Annually
Access a growing library of reports, infographics, and trend analyses covering media, technology, platforms, behaviours, and demographic groups across Canada — available in both official languages. Explore the latest findings or download a sample report to see the depth of MTM insights.
Your Data, Your Way
Build custom views, apply advanced filters, and explore trends dynamically with MTM’s suite of interactive data tools.
Solutions for Every Decision-Maker
Frequently Asked Questions
Release schedules vary by product: MTM 18+: Releases twice a year, with Fall data available in February and Spring data available in July. MTM Junior: Releases annually in May. MTM Newcomers: Releases annually in October or November. MTM Census Tool: Updated with new Statistics Canada Census data following each national census. The next update, based on the 2026 Census, is expected in Spring/Summer 2027.
Costs will vary based on the size of your organization as well as which MTM products you opt in for. We offer discounts for those who subscribe to multiple MTM products. Contact us today for a quote and more details.
We offer an unlimited amount of seats for subscribers and include a self-sign up page for users.
A subscription to an MTM product includes full access to its suite of reports and web-based tools. Reports are not available for individual purchase.