Childrens’ Podcast Listening Habits (2022)
Junior | August 04, 2022
The MTM JR. release puts podcasting into the spotlight. Podcasts are a key part of the digital audio experience in Canada. They give opportunities for longer-form content on a variety of subjects. We know that adults are embracing the medium, but are kids also listening to podcasts? This report provides an overview of podcasting among kids under 18 in the Canadian market.
"Do you have a vinyl record collection?"
MTM 18+ | July 20, 2022
Canadians love music and have warmed up to the sound of vinyl records again. What do we know about record collectors in 2022?
Spring 2022 Adoption Report
MTM 18+ | June 29, 2022
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The Media Technology Monitor (MTM©) brings together three of Canada's premier research products in the area of technology ownership and use under one trusted brand.

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Beginning with MTM 18+ nearly 20 years ago and expanding its research portfolio to include MTM Jr and MTM Newcomers, the MTM helps users to understand the Canadian media landscape from all angles encompassing traditional and new platforms over time. With large sample sizes, high response rates exceeding industry standards and methodologies you can trust, the MTM provides subscribers with an in-depth, accurate look at hard-to-reach groups and niche markets such as Gen Z, cord cutters, cell-phone only households, teens, those living in the North, and new Canadians. Through the interactive Portal and user-friendly tools, subscribers can leverage both data and reports to maximize utility.

MTM 18+

Target Sample: Francophones and Anglphones 18 years and older from across all regions of Canada including the North

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Junior

Target Sample: Francophone and Anglophone children between the ages of 2 to 17 years old from across all regions of Canada

MTM Jr. is the only survey of its kind in Canada which helps you to understand the media habits or your youngest audiences and consumers

Newcomers

Target Sample: Newcomers who have arrived in Canada in the last five years including students, refugees and landed immigrants

The newly launched MTM Newcomers brings the media, technology and leisure habits of Canada’s most diverse residents into focus

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Does your target audience watch Netflix or something else?

Canadians have more content available at their fingertips than ever before. Netflix is one of the leading video streaming entertainment services. Learn more about how your target audience is using it, how much time they’re spending on it, and how it compares to other SVODs such as CRAVE, Amazon Prime Video and newer offerings like Disney+ and Apple TV+.

Smart Speakers - New Fad or Must-Have Tech?

The simplicity of a voice controlled interface means that nearly anyone can use these devices. Smart speakers have seen widespread adoption among Canadians in a fairly short period. Learn more about how your target audience is listening to music, checking the weather or even controlling other devices in their home.

TikTalking about TikTok?

TikTok is becoming one of the most talked about social media apps. Learn more about how young Canadians are using it, their interactions on other social networks like Facebook, Instagram and Snapchat.

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The Press Room

The Press Room provides articles and interviews written by others using MTM data, all of our press releases and any free content produced throughout the year.

01

2022.08.09 | Media in Canada

A look at youth podcast audiences

02

2022.08.04 | CARTT

1 in 10 Canadian kids listening to podcasts does so nearly every day, MTM says

03

2022.07.08 | Nunatsiaq News

Facebook now available in Inuktitut

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