The Media Technology Monitor (MTM©) brings together three of Canada's premier research products in the area of technology ownership and use under one trusted brand.
Beginning with MTM 18+ nearly 20 years ago and expanding its research portfolio to include MTM Jr and MTM Newcomers, the MTM helps users to understand the Canadian media landscape from all angles encompassing traditional and new platforms over time. With large sample sizes, high response rates exceeding industry standards and methodologies you can trust, the MTM provides subscribers with an in-depth, accurate look at hard-to-reach groups and niche markets such as Gen Z, cord cutters, cell-phone only households, teens, those living in the North, and new Canadians. Through the interactive Portal and user-friendly tools, subscribers can leverage both data and reports to maximize utility.
A staple in the industry, MTM 18+ provides decades of research and data precision that is unparallelled to understand your target audience from coast to coast to coast
MTM Jr. is the only survey of its kind in Canada which helps you to understand the media habits or your youngest audiences and consumers
The newly launched MTM Newcomers brings the media, technology and leisure habits of Canada’s most diverse residents into focus
Large Sample Sizes
High Response Rates
Methodologies You Can Trust
Canadians have more content available at their fingertips than ever before. Netflix is one of the leading video streaming entertainment services. Learn more about how your target audience is using it, how much time they’re spending on it, and how it compares to other SVODs such as CRAVE, Amazon Prime Video and newer offerings like Disney+ and Apple TV+.
The simplicity of a voice controlled interface means that nearly anyone can use these devices. Smart speakers have seen widespread adoption among Canadians in a fairly short period. Learn more about how your target audience is listening to music, checking the weather or even controlling other devices in their home.
TikTok is becoming one of the most talked about social media apps. Learn more about how young Canadians are using it, their interactions on other social networks like Facebook, Instagram and Snapchat.
Join our growing list of clients spanning through various sectors: media, government, education, ad agencies, international and industry.
The Press Room provides articles and interviews written by others using MTM data, all of our press releases and any free content produced throughout the year.
Do you want to stay ahead of the curve? Do you want to know what your audience does and how it behaves? Do you want to know everything before the competition? Call or send us a note, and we'll help you out.